Zhao · Psychological science 2022 · Experimental and observational behavioral study series · n=2118

Surprisingly Happy to Have Helped: Underestimating Prosociality Creates a Misplaced Barrier to Asking for Help.

Level 3 - non-randomized controlled study

Series of experimental scenarios, recall tasks, and live behavioral interactions without clinical trial framework.

PubMed 36067802 · doi:10.1177/09567976221097615 · record verified 2026-08-26

What was done

The authors conducted a pretest and a series of studies using hypothetical scenarios, recalled real-world experiences, and live social interactions among U.S. adult participants (total N = 2,118). They compared help-seekers' expectations regarding potential helpers' willingness, emotional responses, perceived inconvenience, and underlying motivations (prosocial versus compliance) against helper responses.

What was found

The abstract reports no numerical values, effect sizes, or test statistics. Across the paradigms, individuals needing help consistently underestimated how willing others were to help, underestimated how positively helpers would feel, and overestimated how inconvenienced helpers would feel. These miscalibrations were associated with underestimating helpers' genuine prosocial motivation and overestimating compliance-driven motivation.

Why it matters

People frequently avoid requesting assistance because they assume others will feel burdened. Showing that helpers feel more positive and willing than anticipated reveals a cognitive barrier that prevents people from seeking help when needed.

Limits

The abstract provides no quantitative data, effect sizes, or confidence intervals. The study population was limited to adults in the United States, so findings may not generalize across different cultures or social norms. Several sub-studies relied on hypothetical scenarios and recalled memories rather than high-stakes, real-world requests for help.

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